Fifteen years.Exceptional talent.Deep web experience.
Yoonet, for the Mint board. Christchurch, 06/10/2026.
Abundanttalent,refinedsystems,readyfor scale.
Our journey, and our commitment to our communities.
2011
The company starts, as a small web team.
The years between
A handful of people becomes more than 100.
2018
Our relationship with the City of Balanga is cemented through the Balanga Business Directory.
2025
Balanga adopts Ben as a son of the city.
From web to offshoring.
We started as a web business. This table is about as big as it got doing only websites, around 25 people.
Then a client asked to hire one of our people as a virtual assistant, and a second business opened up from that one role.
The two have run side by side ever since. Everyone from that first web team is still with us.
Mint brings us full circle.
A web business and an offshoring business, run by the same people for fifteen years. That pairing is exactly what this needs.
13,000+
website requests completed for customers last year
100+
seats in our offshoring business today
20+
years looking after our longest standing web clients
10+
years with many more of them
Built by us. Live today.
Health, trades, retail, a city directory and our own brands.
Hundreds of websites over 20 years.
Here are 48 recent ones, on desktop and mobile. Health, trades, hospitality, funeral care, retail and farming.
I’ve been systemising website delivery since Infusionsoft was cool.
We’ve never stopped refining the process.
Quote
Three plans. Every page counted before the price is set
Onboarding
Intake, content collected and a build date booked
Build
Built to a checklist. Nothing needed from the client
Revisions
Two review rounds of four days, and two sign offs
Go live
A launch checklist, then post live checks
Plenty of people know one of these. Very few sit in the middle.
Knowing outsourcing is common. Knowing web is common. Knowing how to scale is common. All three, for fifteen years, is not.
Best mates first. Business partners second.
Same town
Both of us live and work in Dunedin
Same values
People first, and a long view on everything we build
A long friendship
Almost ten years, and counting
Ben
People
Culture
Sales
Technology
Gav
Legal
Finance
Systems development
Technology
Gav Hodges.The master of the abacus.
Managing Director, finance and legal
Years running a private equity firm, leading strategy and finance
Strategic partner across all shared entities
“Ben and I met around a shared vision of the opportunity almost 10 years ago. Financially, legally, and culturally it’s the strongest business that I’ve ever seen and we’re excited about this partnership.”
Outer Edge turns how a business works into a system.
Map it
How the work really flows, not how the chart says
Systemise it
Written process, clear roles, the right tools joined up
Hand it on
To software, or to our people offshore
Logos still to add (not found on file): Plant Hire, Wright in Wellington, The Big Picture, JP Smith, Cassey. Drop each file into assets/logos and add a line above.
Where Outer Edge fits.
You have a clear process map and a job description
Straight to recruitment
You want the benefit, but do not know where to start
Outer Edge maps how the business works
then gives structure to the work your team member in the Philippines will be doing
33 years of consistency.
Our three most senior leaders in the Philippines have 33 years with us between them, and they are not going anywhere.
15years. Honey, Managing Director
10years. Em, Head of Technology
8years. Sarah, Head of Talent
The numbers on our people.
89.29%
Staff retention across the whole operation
For comparison, the Philippine outsourcing industry body IBPAP put attrition across the sector at around 40% in 2023.
Voluntary attrition, last 12 monthsunder3%
Early attrition: new starters who leave inside 90 daysunder8%
Average tenure of a virtual assistantyears3.8
Virtual assistant departures linked to performanceunder4%
Employees, not freelancers.
Full employment contracts with our Philippine company
13th month pay and paid leave
SSS, PhilHealth and Pag-IBIG, all paid
A proper office, twenty minutes from home
Training that stays current, AI included
Scholarships
Three scholars at the local university right now, in the programme’s first year.
New Zealand up front. Our offshore team behind it.
Christchurch
Mint. The brand, the client relationship, the account managers
Dunedin
Yoonet. The contract, the systems, Ben and Gav
Philippines
The team. Office based and secured, first port of call for every request
Ben to check this is the model meant by distributed talent location. Rework the three boxes if not.
Two differences do nearly all the work.
Hierarchy
How much direction people expect from a boss
22New Zealand
94Philippines
Loyalty
To yourself, or to your group
69New Zealand
17Philippines
Scores out of 100 from The Culture Factor country comparison, September 2026. Full paper: Culture at Work, New Zealand and the Philippines.
The gap is real. It is also well mapped.
A team leader inside the hierarchy your person expects
An HR team on the floor
Monthly cultural awareness sessions for our staff
A calibration fortnight with you at the start
Three companies. Each one where it should be.
New ZealandOuter Edge Limited, trading as YoonetNZBN 9429051685140
AustraliaYoonet PTY LTDABN 50 631 046 690
PhilippinesYoonet Philippines, Balanga CityEvery team member is employed here
Gav to confirm: Philippine registration details, the year of incorporation (twelve years was quoted to Shayne), and who owns what.
Your clients’ data stays in your systems.
Office based. No home working on client work
Biometric access and CCTV
USB ports disabled, network behind a firewall
Two factor sign in on every client system
Agreements in writing
Gav to add: professional indemnity and cyber insurance cover, with insurer and limits. Shayne asked for this ahead of the meeting.
115
people in your model by 2031
100+
people we already employ today
We have already made this climb once.
Let’s create something awesome.
Keys→ or Space: next←: backHome, End: first, lastF: full screenN: speaker notesD: hide draft marks?: this panel
2011
The years between
2018
2025
